Creating a job posting that separates you from the marketplace mediocrity is critical in today’s highly competitive job market. Your specific qualities and what they can bring to the position should be clearly and persuasively described. A job advert or job description that does this not only represents the specifics of the job but also sets the stage for the company culture and values that are so important in attracting high-quality candidates.
Here are some things to remember when you’re creating job postings—ones that work:
Heading:
Focus on a clear, attention-grabbing headline. Use a straightforward title, repeating the job’s definition as honestly as possible, and put an initiative to familiar terms enlisted by candidates—types of job titles that are most likely to be searched. For example, you can replace “Sales Rockstar” with “Sales Executive.”
Short Overview:
The Short Overview can be used as an Introduction. Open your job post with a small intro highlighting the unique aspects of the job and what makes it an interesting opportunity. A brief title mentioning your office, department, or team location may help them understand how they fit into the larger scheme of your company.
The Job Responsibilities:
You will need to identify the job and its aspects in full. Use bullet points to lay out the primary duties and indicate how the job aligns with team and company objectives. The “Candidate Skills and Experience” section should outline clearly what skills, qualifications, and experience you are looking for. By distinguishing between “required” and “preferred” qualifications, you can attract suitable candidates while setting realistic expectations.
Company Overview:
Summarize the company and why your company is a place job candidates should work. Describe the specifics of what makes your company different and why it was worth your choice. This will help potential candidates visualize themselves as a part of your team.
Benefits:
Include details on benefits, perks, or incentives offered to employees as part of the posting (e.g., healthcare benefits, professional development opportunities, including continuing education, flexible work hours, or company events). Jobseekers will likely use these benefits as key reasons to choose one job over another.
SEO Approach:
Put keywords for the job and industry in your job posting. Without them, your job posting might not show up on job boards or Google search results and will not have the opportunity to attract more right-fit candidates.
Clarity and Transparency:
Be honest about the process, such as explaining the next steps and timelines. Candidates want to know exactly what happens next and when—so they aren’t left wondering or waiting too long before a decision is made.
The Call to Action:
End your job posting with a strong call to action, urging the right candidate to apply. They should also be told how to apply—whether it’s through an online application portal, traditional email CV submission, or any other recruitment method.
Proofread and Edit:
Make sure you proofread the draft for grammatical mistakes, spelling mistakes, and/or writing style problems before you post the great job. A well-polished job posting reflects positively on your organization’s professionalism and attention to detail.
Conclusion:
Writing an enjoyable post that will attract someone who is truly interested in better understanding how your organization seeks to achieve its goals and is working towards its vision is just as important. Use a follow-up email and/or discussion during the on-site interview to determine fit.
